James Mushen
19744 Beach Blvd,Suite 396
Huntington Beach, CA 92648
(714) 969-8226 * jmushen1@gmail.com
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EXECUTIVE SALES,
MARKETING & BUSINESS DEVELOPMENT
Software / Security / Consumer Products
PROFILE
Dynamic B2B / B2C sales and marketing leader
with exceptional results in bringing
products to market within diverse Fortune
500 and start-up environments. Mutli-
facetted innovator,problem solver, hunter
and strategist with success in technology,
software, services and consumer products.
Excellent communication, solution sales
and contract negotiation talents that build
territories under budget and over forecast.
AREAS OF SALES EXPERTESE
* Customer Relationship Management
* Client Acquisition Strategy & Penetration
* New Market Development
* Demand Creation & Prospecting Systems
* Strategic Alliances
* Territory Management
* Competitive Research & Product
Positioning
* Start-Ups & Turnarounds
* Channel Recruitment & Management
* Internet & Social Media Marketing
* New Product Introductions
* Team Coaching & Mentoring
Energized by new challenges in a fast paced
entrepreneurial setting. Expert in
presentation, and consultative selling and
proficient in planning, goal setting,
strategy implementation and follow-up.
Detail oriented, quick study, flexible and
adapt rapidly to seize profit opportunities.
Cross-functional experience in new product
development, operations management,
marketing, product launch, e-commerce
optimization, public relations and
media strategies.
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PROFESSIONAL EXPERIENCE
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VICE PRESIDENT OF SALES AND MARKETING,
Vegas Rocks Corporation Las Vegas, NV.
January 2006 to Present
-CPG Start-up, creating a patented brand of
pet products sold to the burgeoning
$15 billon pet supply sector.
First to revolutionize Vegas Rocks sales
model building a multi-channel distribution
strategy incorporating: VARS, affiliates,
partners, joint ventures, independent reps,
private label, industry associations and
non-profit organizations. In a sluggish
economy sales have rocketed an average 500%,
year over year, expanding brand recognition
while driving product and process
improvements and strengthening customer
relationships.
* Built sales from $76,000 to over
$1,780,000 in 3 years. Recruited 19 regional
reps, forged strategic alliances with over
120 re-sellers, affiliates, industry
professionals, private label accounts and
501c3 organizations (non-profits) while
creating incentives and setting goals to
motivate them.
* Orchestrated new product launch with
low-cost, high-impact campaign including:
press releases to over 1300 media outlets,
radio and TV interviews, e-mail campaign to
31,000 key prospects plus feature articles
in 13 national pet magazines winning new
product BEST BUY awards reaching over
30 million total readership .
* Re-tooled web site design with stronger
search engine optimization (seo)
capabilities that grew traffic 500% and
raised conversion rate 70% plus expanded
the Social Media Network Marketing abilities
to find and target audiences on Facebook,
Twitter, YouTube, Ning, Squidoo and Kaboodle.
* Instituted Customer Relationship
Management(CRM) program that strengthens
customer loyalty, provides new product ideas
and promotes customer referrals which
increased 400% since inception,
* Partnered with 33 community non-profit
groups to sponsor fundraising events and
hike brand awareness.
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DIRECTOR OF MARKETING AND PRODUCT DEVELPOMENT
Vegas Rocks Corporation Las Vegas, NV.
April 2004 to January 2006
-CPG Start-up, creating a patented brand of
pet products sold to the burgeoning
$15 billon pet supply sector.
Recruited to establish a new brand in the
pet sector. Surveyed and identified consumer
problems, competition and product gaps.
Developed new concepts and tested with
consumers and resellers in 8 cities. Refined
price strategies and created roadmaps for
production, logistics, inventory,
distribution, order fulfillment and
channel sales.
* Conceived and supervised the prototype of
the Critter Cooler, awarded New Pet Invention
of the Year 2007. Authored US Utility
Patent 7,040,241. Conceived brand strategy,
logo and registered 12 trademarks.
* Formulated and tested new product line
of all Natural Critter Care products, shampoo
and supplements and devised companion
products for the Critter Cooler.
* Documented Request for Proposal (RFP) for
production. Selected and sourced foreign
manufacturer.
* Produced marketing collateral, brochures,
trade show booth, infomercial and product
training DVD. * Directed prospect database
development, e-commerce site and coordinated
online and offline marketing activites to
identify key accounts and new market
opportunities.
* Planned new product launch, media and
public relations blitz and forged a multi
channel distribution strategy.
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SENIOR TERRITORY MANAGER,Symantec Corporation
Cupertino, CA, June 2003 to April 2004
-Largest maker of security software,
consulting and services in the world with
$6.15 billion in revenue.
Recruited to spearhead and manage the
activities of a 9 member team comprised of
sales and pre-sales professionals to acihieve
an $8.2 million quota in Southwest Region.
* Delivered 133% of quota with over
$10 million in revenue. Personally closed
$4 million contract with the County of
Los Angeles,the largest public sector
software sale in company history.
* Recruited 4 new VARS providing access
into key accounts and adding 50% coverage in
critical market regions.
* Instituted customer educational seminars
to increase retention, satisfaction and
referrals.
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SENIOR SALES EXECUTIVE, Entrust Corporation
Dallas, TX. January 2001 to November 2001
-Leading provider of enterprise security
technology protecting digital identities and
information.
Enterprise software to Fortune 500 and
public sector. Managed activities of
3 presale software engineers.
* Top salesman out of 5.
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REGIONAL SALES MANAGER, Peregrine Corporation
Del Mar, CA. (no longer in business)
March 1996 to January 2001
-Dominant tech leader in Asset Management
(AM) and Customer Relationship Management
(CRM). Accounting scandal (2002) forced
Peregrine into bankruptcy.
* Promoted to Regional Sales Manager,
opened Los Angeles Sales Office and recruited
sales team of 5. Became the #1 sales office
in the US.
Presidents Club 1997, 1998, 1999 and 2000.
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PREVIOUS PROFESSIONAL EXPERINCE
ACCOUNT EXECUTIVE, SAP, Palo Alto CA.
Enterprise Resource Planning Software,
Service and Consulting (ERP)
SALES MANAGER, AlphaHealthcare Systems,
Eugene OR. Medical/Healthcare Software
(no longer in business)
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EDUCATION
B.A., Marketing, Michigan State University,
East Lansing, Michigan
LinkedIn Profile and References:
http://www.linkedin.com/in/jamesmushen